Nefta can increase your iOS in-app advertising revenue by ~30%.
We are able to do this by spotting patterns of behaviour in how they use your app via our new approach to first-party data.
Publishers integrate our standard header-bidding Ad SDK, as well as our taxonomy of Game Events.
Game Events enable the collection and processing of first-party usage data. It is this first-party usage data approach that unlocks the ability to return relevant creatives and pay a premium, even for users who opt out of tracking.
Updated 10 days ago